marketplace CE
Windows Powered Handheld and
Palm-size PCs
Hal Goldstein
"Has anyone here heard any good
lawyer jokes lately?" asked Bill Gates as he opened his COMDEX
keynote address. No, but we're often asked whether the Windows CE market
will be effected by the U.S. Department of Justice case against
Microsoft. The short answer: it's unlikely.
However, Microsoft hopes that its own internal restructuring and
marketing initiatives will have a positive effect in the handheld and
palm-size PC market. Microsoft recently merged its Consumer Windows
Division and Business and Enterprise Division into simply, the Windows
Division. Along the same lines, Microsoft is re-branding its Windows CE
product line. Microsoft believes that multiple Windows operating system
names such as 98, NT, CE, embedded NT confuses the average consumer.
Consequently, as new versions of Windows CE and smart card technology
are introduced, we will see a new "Windows Powered" label on
Windows Powered Palm-size PC and Windows Powered Handheld PC devices.
You and I and other "insiders" can still refer to the
operating system of these handhelds and palm-size devices as Windows CE.
To industry and developer audiences, Microsoft will continue to refer to
the various iterations of this operating system and related development
tools as Windows CE.
What Windows CE Device Manufacturers Say
At COMDEX I met with Compaq, HP, Casio, Sharp, and NEC. Essentially
what they said was similar. Yes, they wished Microsoft would spend more
in marketing and educating the public about the virtues of Windows CE.
At the same time each seems to have carved out its own niche and is
reasonably pleased with its sales. The HP Jornada 680, the Sharp Mobilon
4600, and the NEC 770 are small form factor devices with keyboard and
touchscreen. These small computers have proven popular, especially among
corporate clients.
Gates in his keynote spoke about the Compaq and Casio Palm-size PCs:
"The miniaturization continues to amaze me. One of the ones
that I'm very excited about is this Aero 1500. It's a palm-sized PC. You
probably can't get a sense of how thin this is, but people said we
couldn't get Windows CE devices to be this thin. We've also got the
Casio (E-105) here, which was the first palm-sized PC to have digital
music and digital video capabilities built in. It's sort of a digital
media device. This version here has the digital camera, the CompactFlash
camera actually built into it. So, lots of neat new things going on with
Windows CE."
Gates went on to describe how you will use your Windows CE device in
the future:
"...you have a little PDA device and you're walking around
your home. You'll be able to select what songs you're interested in. It
will be sent across the network to the speakers that are there. You
could use your device to show some digital video or photos on, say, the
little screen that you've got on your refrigerator. We're also very
enthused about digital books."
Reading Books on your PC Companion
I love books. While intrigued by the potential of digital books (eBooks),
I wonder if they will really catch on as quickly as digital music and
photos. Next year Windows CE users should be among the first to test the
new technology and find out.
Microsoft believes that jagged type, varied margins, and blurry
displays are the main reasons for the current lack of success of eBooks.
Microsoft hopes to change that with Microsoft Reader and ClearType.

Uncluttered ClearType text using a
Microsoft Reader on an LCD screen
Microsoft used the book, which has evolved over centuries, as the
"blueprint" for Microsoft Reader, their electronic book
viewer. Built into MS Reader is Microsoft's ClearType technology,
designed to dramatically improve the clarity of text viewed on an LCD
screen. A typographically well-designed book frees the mind to focus not
on letters and words, but on the story and meaning. Microsoft believes
that MS Reader, with its ability to display clean, crisp and
easy-to-read text, will give eBooks a big boost.
Although nothing official has been announced, we can probably expect
to see Microsoft Reader and ClearType technology as part of the next
version of Windows CE.
Hal Goldstein (hal@thaddeus.com)
is Executive Editor and Publisher of Handheld PC Magazine
and president of Thaddeus Computing (www.thaddeus.com).
He lives in Fairfield, Iowa with his wife and two sons. He
currently is rehearsing his role as Nahum the Beggar, in a local
production of Fiddler on The Roof. He volunteers as
technical consultant to the Natural Law Party (www.natural-law.org),
an independent political party. |